alpha-DNA was founded in 2014 with the primary goal of leveraging real-time digital information within scalable consumer analytics frameworks to improve high value financial decisions. alpha-DNA client engagements span across hedge funds, private equity firms, banks, market research and strategy consulting firms, all with the primary focus on assessing digital performance of companies/brands and translating that into forward looking topline growth acceleration expectations. The predictive power of alpha-DNA algorithms has been developed and refined over a wide range of businesses covering Large, Mid, Small, Micro, Nano Cap public companies and private Small & Medium Enterprises. alpha-DNA’s founding principals have deep experience in customer analytics, having led global analytics & research organizations in Fortune 500 companies, specializing in consumer credit, insurance, payments, retail, and e-commerce.