How to Add Value at a Time When it’s Needed Most
A conversation with speaker and co-author of The Go-Giver series, Bob Burg
In the midst of an unprecedented health and financial crisis, advisors find themselves on the front lines—drinking from a firehose, balancing communication with clients and processing an abundance of information from their firms and the media.
Yet now more than ever, communicating with clients and prospects in a way that is meaningful and adds value takes on a new level of importance. But with all that is going on, how is it even possible to do so?
To answer that question and share actionable advice, Mindy welcomes one of the leading authorities on the topic, Bob Burg. Bob is the co-author of The Go-Giver book series, which many business leaders and entrepreneurs consider “required reading”—and Mindy credits with influencing her own business practice and philosophy.
In this episode, Bob discusses how to incorporate The Go-Giver mindset into your daily routine, including:
- What real “value” is—and how the 5 “Elements of Value” are most relevant right now.
- The “5 Laws of Stratospheric Success”—and how advisors can adopt each as part of their day-to-day business practices.
- Understanding the connection between authenticity, consistency and excellence—and how they directly relate to adding value.
- How shifting one’s focus from getting to giving can have the greatest impact on relationships and trust—and why this is especially important in times of crisis.
As Bob says, “No one will invest with you because you have a quota to meet.” But the principles shared in this episode will help advisors add maximum value and best serve clients—regardless of whether they are employees or independent business owners.
And at this chaotic and uncertain time, Bob’s perspective has taken on even greater importance for all.
About Bob Burg:
Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President.
Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann, itself has sold over 925,000 copies and it has been translated into 28 languages.
His and John’s newest parable in the Go-Giver Series is The Go-Giver Influencer.
Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and is a past member of the Board of Directors of Furry Friends Adoption, Clinic & Ranch in his town of Jupiter, Florida.