Rockefeller Y’All: Five from Morgan Stanley Producing $8.3 Million Join Down South
Continuing to fill its roster with wirehouse advisors, Rockefeller Capital Management added three Morgan Stanley wealth management teams in Georgia and Florida who were producing about $8.3 million on the eve of the long holiday weekend.
They and a client associate generated about $2.2 million on about $400 million of client assets in the previous year, the company said. Rosenberg spent the first 15 years of his brokerage career at Merrill Lynch in Boca before joining Morgan Stanley in late 2008, while Outcalt began his brokerage career at the latter firm in late 2013.
Kathryn Senkbeil and Graham “Chuck” Kennedy, who have partnered in Atlanta for almost 25 years at Morgan Stanley and at erstwhile regional brokerage Robinson Humphrey, generated about $3.3 million from clients with some $500 million of assets in the previous 12 months, according to Kennedy and Rockefeller officials.
Also joining the Rockefeller office in Atlanta’s wealthy Buckhead section on Friday was Thomas McDavid, a solo practitioner with about $2.2 million of trailing-12-month production from clients with about $260 million, the company said. McDavid spent the first 13 of his 20-year brokerage career at Merrill Lynch before joining Morgan Stanley in June 2012.
Rockefeller earlier this month recruited 21-year Morgan Stanley Smith Barney lifer Michael Merlin, whose 11-person team in Atlanta produced about $10 million from clients with some $1.3 billion of assets.
The hires underscore the ties between Rockefeller and Morgan Stanley. The advisors knew Michael Outlaw, Morgan Stanley’s former Atlanta complex manager and Southeast Private Wealth manager, who joined Rockefeller in 2018. He was recruited by former Morgan Stanley Wealth head Greg Fleming, who took the reins of Rockefeller two years ago with a blueprint, fueled by private equity money, to expand from a multi-family wealth office to a broader financial planning and investment firm.
Rockefeller pitches its marquee name, boutique feel and flexibility to wirehouse prospects who may be wary about its product and servicing strengths —together with upfront signing bonuses that some recruiters and rival managers say can reach two times top producers’ trailing-12-month production. The sources said that the quality of the hires impresses them, as does the relatively long careers they have had with their former firms.
A spokeswoman at Morgan Stanley, which left the Protocol for Broker Recruiting two years ago and has not sued any Rockefeller immigrants to date, confirmed Friday’s departures but declined further comment.